The ultimate goal of Marketing in every organisation or business is to build profitable customer relationship. To achieve this, every stage a customer goes through – from awareness all the way to purchase and retention – has to be designed and maintained correctly for the best possible customer experience.

With online platforms made more accessible to small business owners with limited marketing budgets, you can now take advantage of these powerful marketing tools to reach out to your target market, build your customer base and attain a sustainable business.

As marketing dollars continue to shift away from traditional media to online platforms, it is also becoming increasingly important for marketing and business graduates to be well versed in digital marketing fundamentals whether they work in an agency or client environment.

In this course, you will learn how to implement relevant digital marketing initiatives to achieve your business objectives.